Guest blogger: Jennifer Corcoran / My Super Connector
Did you know that LinkedIn is currently the number 1 space to grow your personal brand faster than anywhere else online? With 610+ million professionals currently on the platform this is a fantastic opportunity not to be sniffed at.
Most individual LinkedIn profiles appear in search results. If someone searches your name or company in Google, your LinkedIn profile will likely appear within the first few results. That hit could be the key to your relationship going forward so it needs to be on point, up to date and relevant.
Success on LinkedIn lies in your ability to build trusting and meaningful relationships with your connections and network. In order to build this trust, you need to build a solid foundation using your LinkedIn profile and personal brand.
Now you might ask yourself, why is a personal brand necessary? Surely as an individual you don’t need one and these only apply to large brands like Coca Cola, Nike or even LinkedIn. The short answer is everyone has a personal brand whether they are aware of it or not.
Your personal brand is everything that makes up you. Your reputation, your personality, your online presence and your energy. Your brand is expressed through all the different ways you communicate. The first way most people will engage with you is online, and the best way to ensure that you’re communicating your brand is to own it, develop it and maintain it.
In your role you are also a brand ambassador for your boss, team, company, industry and profession so it’s imperative that you make it work for you.
You only have a few seconds to make that initial first impression on LinkedIn and 3 quick ways to raise your visibility are as follows:
- Invest in a professional profile headshot. Statistics show that LinkedIn members with a profile photo receive far more engagement, in fact 21 times more profile views and 9 times more connection requests.By investing in a professional headshot, you are telling the world that you mean business.
- Invest in a branded cover photo. Your cover photo is the space directly above your profile photo. Think of it as your prime advertising space on LinkedIn. Make sure you’re making the most of this space in order to raise valuable brand awareness.
- Invest some time on your headline. The headline is the biggest mistake I see made on LinkedIn. It is NOT your title. Instead of listing a functional job title, as in ‘Executive Assistant at ABC’, you should list specific keywords. The formula is simple – what you do, who you help and list the benefits / features.
We live in a time-poor society and you need to have the X-Factor to stand out on LinkedIn and encourage others to click to ‘show more’.
For more top tips on how to raise your visibility on LinkedIn please sign up to Jennifer’s website to receive her free ‘LinkedIn Profile Success’ checklist. https://mysuperconnector.co.uk
Jennifer also runs a LinkedIn Group called ‘My Super Connector’ where she shares top tips and updates: https://www.linkedin.com/groups/13618082/